Philosophy
and Tradition
in viticulture
1757
The history of the Schauer family at Kitzecker Gaisriegl can be traced back to 1757 in the local parish office. The family's current vineyards were designated as vineyards as early as 1818 in the "Franziszeische Kataster" of the Habsburg monarchy.
After the war years and encouraged by the construction of the road to Kitzeck, wine tourism experiences its first blossom. City dwellers and wine drinkers from the neighbouring provinces increasingly make the journey to the beautifully situated wine-growing village to cover their wine needs. The grandparents (Rosina and Karl Sr.) opened a "Kuchlbuschenschank" as early as 1965 and looked after the wine customers in the main house.
1960s
Karl Schauer jun. took over the management of the business after his training at the Silberberg viticultural school and laid the foundation for today's wine quality in the following years with numerous plantings of new vineyards. The photo shows the grape harvest in the early 90s at Gaisriegl in Kitzeck. Today's managers Bernhard and Stefan are already in their father's passenger seat.
1982The quality of wine tourism is to be promoted. In 1994, Elisabeth and Karl jun. built a new wine tavern with a spacious garden. This still serves today as a convivial place for wine lovers to get together.
1990sElisabeth and Karl jun. work continuously on wine quality and act as hosts in the Buschenschank. In 2004, the current wine cellar is built.
2000s2010s
The brothers Stefan and Bernhard Schauer have been involved in the winery since their childhood. After their studies and experiences at home and abroad, they took over the responsibility in viticulture and business management.
2010Gault-Millau rates the Schauers' wines for the first time and immediately names the winery "Discovery of the Year". The Rieslings in particular caused a stir among the editors and were described as "adorable". The 2018 vintage of the "Sauvignon Blanc Ried Gaisriegl" is ranked 52nd among the 100 best wines in the world by the American Wine Enthusiast magazine.
20172021
Schauer Winery: Road to Organic
We have decided to officially cultivate our vineyards according to the criteria of organic farming from 2021 and will continue on this path until organic certification in 2024. A step back from where we came and at the same time a step forward into the future of Styrian viticulture.
We know every little spot on our vineyard. We love the landscape in which we live. We know about the vulnerability of nature and its cycles. We feel the progressive change of the climate, notice the changes in the natural cycles. We are aware of our responsibility. This knowledge guides us in our work with nature, in our relationships with people and in our use of resources. This is how we strive to work: in harmony with nature, at eye level with people, with respect for resources.